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upfront

noun

  1. A meeting of network executives with the press and major advertisers, signaling the start of advertising sales for a new season

verb

  1. To bring to the fore; to place up front for consideration

adjective

  1. Honest, frank and straightforward.

  2. In a forward, leading or frontward position.

  3. (of money) Paid in advance.

adverb

  1. Beforehand

  2. As an attacker

    "He's a poor defender, so we always play him upfront."

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