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promote
/pɹəˈməʊt/
verb
To raise (someone) to a more important, responsible, or remunerative job or rank.
"He promoted his clerk to office manager."
To advocate or urge on behalf of (something or someone); to attempt to popularize or sell by means of advertising or publicity.
"They promoted the abolition of daylight saving time."
To encourage, urge or incite.
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