patronage

/ˈpeɪtɹənɪd͡ʒ/

noun

The act of providing approval and support; backing; championship.
"His vigorous patronage of the conservatives got him in trouble with progressives."
Customers collectively; clientele; business.
"The restaurant had an upper-class patronage."
A communication that indicates lack of respect by patronizing the recipient; condescension; disdain.

verb

To support by being a patron of.
To be a regular customer or client of; to patronize
Similar: keep going, support

Practice "patronage" in context

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