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influence

/ˈɪn.flu.əns/
noun
  1. The power to affect, control or manipulate something or someone; the ability to change the development of fluctuating things such as conduct, thoughts or decisions.

    "I have absolutely no influence over him."

  2. An action exerted by a person or thing with such power on another to cause change.

    "I'm not able to exercise influence over him."

  3. A person or thing exerting such power or action.

    "He has been a great influence on the voters during the elections."

verb
  1. To have an effect on by using gentle or subtle action; to exert an influence upon; to modify, bias, or sway; to persuade or induce.

    "I must admit that this book influenced my outlook on life."

  2. To exert, make use of one's influence.

  3. To cause to flow in or into; infuse; instill.

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