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gimmick
/ˈɡɪm.ɪk/
noun
A trick or device used to attain some end.
"The box had a gimmick to make the coin appear to vanish."
A clever ploy or strategy.
"The contest was a gimmick to get people to sign up for their mailing list."
A gimmick capacitor.
verb
To rig or set up with a trick or device.
"The magician's box was gimmicked with a wire that made it appear to open on its own."
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