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conquest

/ˈkɒŋkwəst/
noun

  1. Victory gained through combat; the subjugation of an enemy.

  2. (by extenstion) An act or instance of overcoming an obstacle.

  3. That which is conquered; possession gained by force, physical or moral.

verb

  1. To conquer.

  2. To compete with an established competitor by placing advertisements for one's own products adjacent to editorial content relating to the competitor or by using terms and keywords for one's own products that are currently associated with the competitor.

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